Privacy policy
Privacy policy
PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your
device, including information about your web browser, IP address, time zone,
and some of the cookies that are installed on your device. Additionally, as you
browse the Site, we collect information about the individual web pages or
products that you view, what websites or search terms referred you to the Site,
and information about how you interact with the Site. We refer to this
automatically-collected information as “Device Information”.
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often
include an anonymous unique identifier. For more information about cookies, and
how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP
address, browser type, Internet service provider, referring/exit pages, and
date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record
information about how you browse the Site.
Additionally when you make a purchase or attempt to make a purchase through
the Site, we collect certain information from you, including your name, billing
address, shipping address, payment information (including credit card numbers,
email address, and phone number. We refer to this information as “Order
Information”.
When we talk about “Personal Information” in this Privacy Policy, we are talking
both about Device Information and Order Information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfill any orders placed
through the Site (including processing your payment information, arranging for
shipping, and providing you with invoices and/or order confirmations).
Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with
information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk
and fraud (in particular, your IP address), and more generally to improve and
optimize our Site (for example, by generating analytics about how our customers
browse and interact with the Site, and to assess the success of our marketing
and advertising campaigns).
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your
Personal Information, as described above. For example, we use Shopify to
power our online store.
You can read more about how Shopify uses your Personal Information here:
https://www.shopify.com/legal/privacy. We also use Google Analytics to help us
understand how our customers use the Site, you can read more about how
Google uses your Personal Information here:
https://www.google.com/intl/en/policies/privacy/.
You can also opt-out of Google Analytics
here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable
laws and regulations, to respond to a subpoena, search warrant or other lawful
request for information we receive, or to otherwise protect our rights.
BEHAVIOURAL ADVERTISING
As described above, we use your Personal Information to provide you with
targeted advertisements or marketing communications we believe may be of
interest to you.
For more information about how targeted advertising works, you can visit the
Network Advertising Initiative’s (“NAI”) educational page
at http://www.networkadvertising.org/understanding-online-advertising/how-does-
it-work.
You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-
us/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting the Digital
Advertising Alliance’s opt-out portal at: http://optout.aboutads.info
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when
we see a Do Not Track signal from your browser.
YOUR RIGHTS
If you are a European resident, you have the right to access personal information
we hold about you and to ask that your personal information be corrected,
updated, or deleted. If you would like to exercise this right, please contact us
through the contact information below.
Additionally, if you are a European resident we note that we are processing your
information in order to fulfill contracts we might have with you (for example if you
make an order through the Site), or otherwise to pursue our legitimate business
interests listed above.
Additionally, please note that your information will be transferred outside of
Europe, including to Canada and the United States.
DATA RETENTION
When you place an order through the Site, we will maintain your Order
Information for our records unless and until you ask us to delete this information.
CHANGES
We may update this privacy policy from time to time in order to reflect, for
example, changes to our practices or for other operational, legal or regulatory
reasons.
CONTACT INFORMATION
Questions about the Privacy Policy should be sent to us via the Contact
Us form.
PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your
device, including information about your web browser, IP address, time zone,
and some of the cookies that are installed on your device. Additionally, as you
browse the Site, we collect information about the individual web pages or
products that you view, what websites or search terms referred you to the Site,
and information about how you interact with the Site. We refer to this
automatically-collected information as “Device Information”.
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often
include an anonymous unique identifier. For more information about cookies, and
how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP
address, browser type, Internet service provider, referring/exit pages, and
date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record
information about how you browse the Site.
Additionally when you make a purchase or attempt to make a purchase through
the Site, we collect certain information from you, including your name, billing
address, shipping address, payment information (including credit card numbers,
email address, and phone number. We refer to this information as “Order
Information”.
When we talk about “Personal Information” in this Privacy Policy, we are talking
both about Device Information and Order Information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfill any orders placed
through the Site (including processing your payment information, arranging for
shipping, and providing you with invoices and/or order confirmations).
Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with
information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk
and fraud (in particular, your IP address), and more generally to improve and
optimize our Site (for example, by generating analytics about how our customers
browse and interact with the Site, and to assess the success of our marketing
and advertising campaigns).
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your
Personal Information, as described above. For example, we use Shopify to
power our online store.
You can read more about how Shopify uses your Personal Information here:
https://www.shopify.com/legal/privacy. We also use Google Analytics to help us
understand how our customers use the Site, you can read more about how
Google uses your Personal Information here:
https://www.google.com/intl/en/policies/privacy/.
You can also opt-out of Google Analytics
here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable
laws and regulations, to respond to a subpoena, search warrant or other lawful
request for information we receive, or to otherwise protect our rights.
BEHAVIOURAL ADVERTISING
As described above, we use your Personal Information to provide you with
targeted advertisements or marketing communications we believe may be of
interest to you.
For more information about how targeted advertising works, you can visit the
Network Advertising Initiative’s (“NAI”) educational page
at http://www.networkadvertising.org/understanding-online-advertising/how-does-
it-work.
You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-
us/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting the Digital
Advertising Alliance’s opt-out portal at: http://optout.aboutads.info
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when
we see a Do Not Track signal from your browser.
YOUR RIGHTS
If you are a European resident, you have the right to access personal information
we hold about you and to ask that your personal information be corrected,
updated, or deleted. If you would like to exercise this right, please contact us
through the contact information below.
Additionally, if you are a European resident we note that we are processing your
information in order to fulfill contracts we might have with you (for example if you
make an order through the Site), or otherwise to pursue our legitimate business
interests listed above.
Additionally, please note that your information will be transferred outside of
Europe, including to Canada and the United States.
DATA RETENTION
When you place an order through the Site, we will maintain your Order
Information for our records unless and until you ask us to delete this information.
CHANGES
We may update this privacy policy from time to time in order to reflect, for
example, changes to our practices or for other operational, legal or regulatory
reasons.
CONTACT INFORMATION
Questions about the Privacy Policy should be sent to us via the Contact
Us form.
